Bulk Discounts of 5% & 8% Off for orders above 6 & 12 bottles respectively!

Fratelli Serio & Battista Borgogno

For five generations, Fratelli Serio & Battista Borgogno has been cultivating their vineyards with love to produce traditional wine. Since 1897, the family-run winery has produced Barolo in the heart of Cannubi and transmits all the authenticity of their land to their wines.

The winery's roots date back even further when, in the mid-nineteenth century, Cavalier Francesco Borgogno began producing his own wine, selling it in his wife’s small tavern in Barolo.

At the time of his death, he left the family house and cellar to Lodovico Borgogno. In that house, Lodovico Borgogno passed on to his sons Serio and Battista the art of winemaking and the deep love for his land. When he died, Serio and Battista Borgogno inherited some land and a small farmhouse in Cannubi.

With foresight, Serio & Battista Borgogno managed to turn their dream into reality: building their house and their winery on the top of Cannubi, buying more vineyards all around for a total of 3 ha. They were able to grasp the great potential of a place that is now 
known worldwide and is considered one of the best cru in Barolo.

Owning three hectares on three main sides in the heart of Cannubi is a priceless and unique source.

Cannubi is probably one of the most complex and fascinating area cru in Barolo. With its strategic location, this hill gathers in harmony deep and compact soils of the Elveziano side of the Barolo area (Sandstone of Diano D’Alba and clay with lime content) represented by the municipalities of Monforte d’Alba, Castiglione Falletto, Serralunga d’Alba and the most delicate and soft elements of the Tortoniano component (Marl of Sant’Agata Fossil) found in the village of La Morra and Verduno.

The uniqueness of this vineyard is gathered in the unique union of the two main sides of the area of Barolo (Elveziano and Tortoniano) principally made of thin sand and limestone which combined with the microclimatic conditions and the exposure lend the wine fullness, elegance, delicacy and longevity.