Back in 1890, Remigio Medici owned three successful taverns and decided to found a winery with the aim of making the most of the family vineyards, which were located between the Via Emilia (the most important commercial road of the town) and the foothills of the Enza valley. Remigio’s son Ermete expanded the business and consolidated the company’s reputation, before handing over the reins to his sons Valter and Giorgio, who began to export, further expanding the brand.
In 1988, sales for the entire Emilian sector collapsed following an ever-increasing production offer in terms of quantity and not quality. This particular situation led to the birth of sweet Lambrusco, an industrial product sold at very low prices, which in just a few years destroyed the good name of Lambrusco.
In that same year the fourth generation of the Medici family, Alberto and Pierluigi Medici, joined the company. A little later, Alessandra came along and now manages the company hospitality. These were fundamental years for the history of Medici Ermete: the family decided to revolutionise the production method of Lambrusco! The vineyards were replanted and the yields were lowered by 35% compared to the regulations (through a pruning system called cordon spur). From this pioneering philosophy, in 1993 our “Concerto”, a CRU of Lambrusco Salamino, was born.
Skilful vinification, in completely renewed plants, and a viticulture that is respectful of nature and the environment, complete the production cycle. The market response has been immediate and growing; wine guides together with prestigious awards have projected Medici Ermete products among Italy’s top wines. For the first time in history, Lambrusco enters the temple of excellence.