Matteo Ascheri's aim is to make a distinctive wine which expresses its vineyard site, the grape varieties used and in particular, his own ideas about how it should be made. To accomplish this, he developed vineyards with the target of choosing the selections most suitable for expressing the personality of the vine in each site, planted on non-vigorous rootstocks. Directing for 6 years the Viticultural Experimentation Center for the Piedmont Region. This experience has allowed him to work in close contact with the research world and to make optimum use of the results obtained in recent years. 
In fact, the vineyards situated in the Barolo area plants selections of Nebbiolo which have produced very interesting results. "In any case, I don’t believe in the use of a single “superclone” but rather of “families of clones” to represent the various nuances of the cultivar, always considering the vineyard site and the desired characteristics of the finished wine." In the Bra estate, situated in the Roero area, precisely on an hill which can be seen from the town of Bra, he developed instead an innovative philosophy linked to new varietals that can, together with the traditional ones, bring out the best from this marine-sandy soil. Moreover, beyond the choice of plant materials, he has developed particular cultivation techniques for every phase of the vine’s vegetative cycle, and his own style of soil management. New pruning systems, quick and careful attention to canopy management, and severe green harvests are examples of the way he “guides” the vineyards. In the winery, he vinifies the grapes without the aid of too much technology. He doesn't have roto-fermenters, must concentrators, reverse osmosis filters, micro-oxygenators and similar amenities. Nor does he have a big name external consultant.
